Re!nventing exhibit building systems.

Winner! ASTOUND-ing Launch for Cadillac XT5 Canada

E. ChristenProject in the Spotlight

The winner of the beMatrix® 2016 “Best of Awards” for “Best Design Greater Than 600 Square Feet” was Astound of Ontario, Canada. Engaged to introduce the new 2017 Cadillac XT5 to the Canadian car market, Astound created a visually dramatic moment of movement using truss, video wall, and b62® beMatrix® frames from their rental inventory.

Astound captured the excitement by using our modular frame system to design and configure walls finished with complimentary laminated infills, 3D design elements, and an integrated video wall that surrounded the “diving” Cadillac

The Tooless™ assembly, structural integrity, and ability to customize the b62® frames made it easy for Astound to focus on the star of the event instead of the nitty gritty details. Drama without all the drama … Well done Astound!


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