Re!nventing exhibit building systems.

Intercontinental Days 2018

E. Christen2018

beMatrix, manufacturer of modular aluminum exhibit systems, invited its top customers – members of the bePartner Program - to a 2-day seminar at the beginning of May (May 2nd and 3rd).

The future & distribution of the framework system was discussed in all its facets in an open discussion, coupled with inspiration sessions related to the event and exhibit industry. This year the Intercontinental Days took place in the new offices, production, and training facilities of beMatrix USA in Norcross, GA (USA).

With the Intercontinental Days, beMatrix tries to respond to the country specific wishes and needs of its bePartners Build. In addition to the presentation of the future plans & innovations of beMatrix, the main intention is to gather feedback from the market, specifically on prototypes, sales, & distribution strategies.

"This allows us to focus on the market demand and adapt our product range to the new trends from the various markets", CEOs Stefaan Decroos & Edwin Van der Vennet emphasized on the importance of the Intercontinental Days.

In addition to the debates, there was also plenty of time for networking to stimulate cooperation between all of our global partners. Already seeing great results, Bev Gray from Exhibit Edge (Virginia, US) reports: "We already had one of the countries reach out to us for a project. And we are getting ready to talk to Australia about a job as well. Lots of good information. Keep it coming!”

For the networking events, the bePartners went downtown to the Sun Dial Restaurant for dinner with a 360° view of the Atlanta skyline for the only company with a true 360° System. The bePartners were on the frontl ines the next night to support the Atlanta Braves during a - 1st time attending for many - baseball game.

Nigel Targett from Symbiosis (London, UK) confirms: "I didn’t know what to expect but was pleasantly surprised – As the event had the perfect mix of social and business components. I came away feeling proud to be part of this network with people I feel we can work with over the coming years."


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