Re!nventing exhibit building systems.

Experiential Marketing Summit 2018


beMatrix® USA successfully showed a number of innovative additions to our product line at this year’s Experiential Marketing Summit in San Francisco, California, May 14-16, 2018 at the Marriott Marquis.

beMatrix® exhibited LEDskin®, the first integrated LED video panel that fits seamlessly within our award winning b62® exhibit building system. In addition to already receiving a Red Dot Award from the German Design Museum, an IF Award, and a MASH Media EN Elite Award for 2017 Innovation of the Year, LEDskin® is an ExhibitorLive Certified New Product and won a PMA Award for best use of technology at Euroshop. Recently added to the LEDSkin® family are two new pixel pitches which have the ability to make a virtually seamless inside or outside corner transition with video. These newest innovations, and the rest of the b62® and 360° Solution products, were on display and available for hands on demonstration in booth #407/409.

"Technology is always on the move. LED Displays have changed the event industry forever. Like so many innovations before, we saw it coming and designed the first system integrated LED wall in the world. Not satisfied with this, we continue to add to LEDskin® capability continuously" said Edwin Van Der Vennet, CEO, beMatrix® USA.

beMatrix® also showcased the 360° Solution giving the ability to use the same frames for walls, ceilings, and floors. A large video wall for MTV or Facebook, a raised floor for Audi, Porsche, Bentley, Maserati, Ferrari and Lamborghini at the Brussels Motor Show 2018, a reception or experience that requires entry arches, kiosks, walls, step and repeats, or a complete wall/floor/ceiling comprehensive setting – the same components can be used over and over again to create unique branded environments. "Not only does the b62® system set up 3
times faster than traditional aluminum stick extrusions" adds Robert Laarhoven, President, beMatrix® USA, " but the way the versatility of our parts allows the same Cap Ex to be leveraged over years and numerous events with a unique look, tailored for your client's experience, is what makes our system so great."

In addition, beMatrix® partnered with Envu and showcased experience technology with their 'Thought Bubbles' interactive aisle attraction in the exhibit. Thought Bubbles is an interactive experience with a big ATTRACT impact. Using motion tracking and augmented reality to create directed messaging that mirrors the trade show attendee within the experience, made for an effective sponsorship opportunity. The interaction is effortless with zero barrier to usage. The crowd loved it!

beMatrix® also held a drawing for registrants at the booth to give away 5 pairs of Apple Air Pods during the exhibit. Whether it be the giveaway, networking, or opportunity to get hands on experience with the wide array of beMatrix® products, the show was an all around incredible experience.

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