Re!nventing exhibit building systems.

beMatrix® Continues to Spread its Global Vision of Innovation and Collaboration

E. ChristenbeMatrix

With worldwide revenue expected to double in 2018 it has become ever more important for beMatrix® to solidify its global branding vision. To that end, owners Stefaan Decroos and Edwin Van der Vennet have taken the initiative to acquire the interests of beMatrix® USA partners Robert Laarhoven and Lance Wachholz. Effective February 1, 2018, Decroos and Van der Vennet will be sole owners of beMatrix® USA. Van der Vennet will become CEO of the USA operation and Laarhoven takes on the role of President.

"As beMatrix® continues its monumental global growth we felt this was the opportune time to assume responsibility for the uniformity of the beMatrix® brand worldwide. We are thankful for Lance and Robert introducing the ‘original frame system with holes’ to the US market in 2000 and for the growth they were able to attain," stated Van der Vennet. Over the past 18 years, beMatrix® has become the exhibit rental system of choice for many of the top exhibit, event and general contracting companies in North America. "Our knowledge of the North American market, combined with beMatrix’s continuous commitment to innovation, has been a recipe for success as evidenced by Red Dot Design Awards in 2013 and 2017, as well as inclusion in the Inc5000 list (#1580) in 2017. We are proud of what we have accomplished together, and I look forward to being a part of our continued success," added Laarhoven.

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