The Rental Solution.

Always the first to stand out: beMatrix® celebrates 2018 as ‘25 years of frame’

E. Christen

Roeselare, Belgium/Norcross, GA, USA February 9, 2018 - 2018 marks the 25th year exhibit builders have been
able to construct exhibits using the modular ‘original frame system with big holes.’ This makes beMatrix®
technology a dependable partner in the ever-changing exhibit & event building sector. Based in Belgium, and now
a well-known global brand with a worldwide network of bePartners™ & subsidiaries, beMatrix® has made a lasting
impression by staying true to their mission of innovation, and reinventing the way exhibits are built to improve both
their efficiency and effectiveness.

Since 1993 - The ‘original frame with big holes’
In 1993 the trajectory of the exhibit building world was changed forever with the invention of the ‘original frame
system with big holes,’ by Paul Ameloot of DeltaMatrix – a subsidiary of the DeltaLight group, a well- known
Belgian brand in the international lighting and design industry. Until this point, system built exhibits were primarily
constructed with stick built aluminum extrusion systems, which required the frame’s assembly onsite, and the
trapping of the graphic panels in the frame grooves, which exposed large strips of aluminum. The ‘original frame
with big holes’ eliminated this assembly step, allowed easier installation of graphics, and made the supporting
system virtually invisible, eliminating distractions to the exhibitor’s message.

Stefaan Decroos & Edwin Van der Vennet, the current CEO’s, acquired the system in 2004 and founded
beMatrix®, with the HQ in Roeselare (BE). The Company has seen significant growth and wide acceptance under
their stewardship by being focused on this simple plan; to innovate and bring new technology to exhibit building,
reinventing the way exhibitors communicate their message and exhibit builders ply their trade.

Always the first to stand out!
Launched on the market in 1993 as a 55 mm frame and perfected in 2012 through the invention of the patented
62 mm frame, beMatrix® has established itself as the ultimate tool for the modern exhibit builder. In addition,
beMatrix® innovations have included; Tooless™ connectors, curves, pivot doors, SEG graphics, a comprehensive
360° building solution; LED walls and so much more!

The beMatrix® frame system offers the best of both worlds: the endless possibilities of customization, combined
with the benefits of a modular, reusable system. The beMatrix® frame system is installed far more quickly than
traditional extrusion systems. It is also extremely lightweight and can be built without special tools.

“We were the first to introduce a fast, efficient, reusable aluminum frame
system. The first system that can hold both panels and SEG fabric
graphics and requires no tools for installation. Innovation and
trendsetting is part of our DNA and has made beMatrix® what it is today:
a game changer in the modular exhibit building world.” – says Stefaan
Decroos, CEO of beMatrix®.

The big holes allow you to connect the frames to each other effortlessly
and without tools, and in every direction. The 62 mm matrix delivers the
ultimate in modularity, with an endless number of configuration
possibilities. Panels, fabric graphics or backlit walls are flush, virtually
full bleed, and graphics are surface mounted, not sandwiched in between the structural elements, for maximum visibility. This makes the system virtually invisible. The sleek result
eliminates any distraction from the message the exhibitor is communicating.

The company is taking time to recognize and celebrate ‘25 Years of frame’ and all the innovations it, and
beMatrix®, have made possible! But not for long, we need to get back to work on the next 25 years.

The exhibit building world is constantly evolving. To respond to this continuous evolution, the beMatrix® R&D team
is always in search of opportunities to improve the system, bringing more firsts to market through innovation and
with an unwavering dedication to a common set of ethical & ecological values.

Join the ‘25 years of frame’ celebration at:
ExhibitorLive! – February 25-March 1, 2018 – Mandalay Bay, Las Vegas – booth #1033
International Confex – February 28-March 1, 2018 – Olympia, London – booth #L54C
...and stay tuned for more ’25 years of frame’ activities later in 2018 via

About beMatrix®
The 360° Exhibit System

beMatrix®, the 360° Solution, headquartered in Roeselare, Belgium, with production facilities in Roeselare,
Norcross, GA (USA) and Hangzhou, China and sales and distribution ofces in 61 countries, manufactures a
Tooless™, reusable frame system for the exhibit builder, general contractor and event producer industries. The
same aluminum frame accepts both hard panel and fabric infills. Combining it's new 360° Design initiative and
Tooless™ approach, The System is recognized for its quick and easy construction of walls, ceilings and floors.
Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved
frames, doors, counters, LED panels, lighting and wall mounting accessories. The System is considered
environmentally sustainable, providing endless re-usability as the same aluminum frames are continuously
reconfigured and redesigned into new structures. The beMatrix® factories support complete sustainability by
recycling 100% of all waste created during the fabrication process.

beMatrix® and b62® are registered trademarks of beMatrix® USA.

Contact: Melisa Burrell
Mobile 770.407.8119

beMatrix® USA
4476 Park Drive
Norcross, GA 30093
T. +1 770 225 0552

To learn more about beMatrix®, please visit or download
Twitter: @beMatrixUSA – Facebook: – Instagram: @beMatrixUSA

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